NeuroPath

NeuroPath™ consists of a half-day orientation workshop with key personnel, 1-4 workshop days, and finally, a half-day summary workshop together with key personnel.

In NeuroPath™, you develop a new brain-friendly approach for marketing, sales and communication applying neuroscience. This is beneficial for your company and customers because you learn to create marketing and sales communication that your customers truly want.

Brain-friendly marketing and sales activate the desire network in the human brain. The activation of this network indicates how much consumers prefer your company’s offering, brand, marketing and sales communication.

NeuroPath™ helps your company achieve outstanding success by applying neuroscience. With new tools and methods, you will learn to influence the activation of the consumers’ desire network at all stages of their purchase decision process.

We develop your company’s productivity as follows:

1. NeuroTheory: The fundamentals of neurobusiness practically and easily.
2. NeuroValue7 (N7): Assessing the overall value of marketing and sales communications related to your company’s service , product, and brand.
3. NeuroVideo: Creating new brain-friendly approach to marketing and sales with Lego Serious Play. Assessing the value of them by video analysis and Neurovalue7.
4. NeuroMeasurement: The preferences of the Neurofocus group towards creating new concepts through brain research. NeuroPath includes describing the principles of this measurement method. The actual neuro-measurements are agreed upon separately.

Dr. Jyrki Suomala, and his team, solves challenges related to the development of new marketing and sales communications using neuroscience. Under his guidance, Neuropathway has been utilized in numerous business, research, and educational cases, both internationally and domestically.

NeuroPath with Innoman Flyer