NeuroPath™ consists of a half-day orientation workshop with key personnel, 1-4 workshop days, and finally, a half-day summary workshop together with key personnel.

In NeuroPath™, you develop a new brain-friendly approach for marketing, sales and communication applying neuroscience. This is beneficial for your company and customers because you learn to create marketing and sales communication that your customers truly want.

Brain-friendly marketing and sales activate the desire network in the human brain. The activation of this network indicates how much consumers prefer your company’s offering, brand, marketing and sales communication.

NeuroPath™ helps your company achieve outstanding success by applying neuroscience. With new tools and methods, you will learn to influence the activation of the consumers’ desire network at all stages of their purchase decision process.

We develop your company’s productivity as follows:

  1. NeuroTheory: The fundamentals of neurobusiness practically and easily.
  2. NeuroValue7 (N7): Assessing the overall value of marketing and sales communications related to your company’s service , product, and brand.
  3. NeuroVideo: Creating new brain-friendly approach to marketing and sales with Lego Serious Play. Assessing the value of them by video analysis and Neurovalue7.
  4. NeuroMeasurement: The preferences of the Neurofocus group towards creating new concepts through brain research. NeuroPath includes describing the principles of this measurement method. The actual neuro-measurements are agreed upon separately.

Dr. Jyrki Suomala, and his team, solves challenges related to the development of new marketing and sales communications using neuroscience. Under his guidance, Neuropathway has been utilized in numerous business, research, and educational cases, both internationally and domestically.

NeuroPath with Innoman Flyer

Kuva2_NeuroPath prosessi VER2


Innoman helped Neste: to speed up the analysing and developing of new ideas

"We were looking for a new approach to doing, to bring a new idea to a concept level, and to test the idea. We wanted to look over various approaches and learn new methods to develop an idea particularly in service production", tells us Mr. Antti Pulkkanen, the Head of Service Design at Neste.

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SSAB Merox: Innoman introduced flexible lean thinking to innovation business

Innovations are an important part of the activities of SSAB Merox, focusing on sustainable development. Innoman’s experts introduced new working methods based on lean thinking to be utilized by the teams of Merox, with the aim of establishing a lean business model.

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The regional government reform strategy is progressing. The initial version of the region’s RDI management model was completed with new participatory tools and methods, which Uusimaa2019 also obtained for its use as support for the continuing work.

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"During the path, we learned about several new innovation and conceptualisation tools that can also be used in other projects", says Valio’s Innovation Manager Virpi Jonson.

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Valmet is improving what it is already good at

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Interested? Get in touch

Pekka Berg

Chairman of the Board
+358 40 545 5560

Other Services

Business Acceleration Laboratory

Concrete development path
Sales and Marketing development
Leadership development
Knowledge-based management

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Process Development

Standardized and reliable processes
Continuous improvement
Value creation to customers
Development of productivity
Creation of preconditions for profitable growth

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Productive Digital/ERP project

Business targets and target processes
Correctly selected information system and supplier
Professional project management and management of change
Cost-profit calculation

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Change Management

Highlighting of targets
Measuring the adaptability
Change coaching
Counselling of superiors
Development of team work
Mentoring for groups and individuals

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